Sneakerheads know how hard it can be to find an extremely popular or rare pair of sneakers. Sometimes the only option is to cop a pre-owned one. So after cleaning up a used pair on the outside, we wanted to refresh and deodorize the inside. We quickly realized that there was no definitive sneaker freshener available for us sneakerheads.

"We set out on a mission to create the best smelling sneaker freshener of its kind. Made by sneakerheads for sneakerheads."

We wanted to create a premium sneaker freshener line for sneakerheads - people who love and meticulously care for their sneakers.